Whether on a panel or in an interview it seems I get the same questions over and over again, “What advice do you have for people looking to get into the Cannabis Industry?”
My friends, this is my answer:
DO YOU BELIEVE IN THE PLANT?
If you are going to be in this Industry, you must be invested, in some way, to the plant.
Whether you have some history with, or support medicinal, you must want to see Cannabis legalized. The majority of the People you will deal with do and if you are only in for the greed, they will see right through you.
WHAT’S YOUR PASSION?
With anything that you do, following your passion is key. A lot of time and energy are about to be spent at the expense of yourself and your loved ones, so you better love what you do.
HOW CAN YOU TAKE WHAT YOU DO AND TRANSLATE IT INTO THE INDUSTRY?
The Cannabis Industry is still fairly new and getting its’ sea legs. You might think that a lot of people are already in your space, but the truth is there is always room for a new innovator. We’ve all jumped into this pool early, and there is definitely room to grow. So, whatever your passion, whether touching the plant or ancillary, start researching all the hoops we’re learning to jump through to translate your business to this industry without getting shut out or shut down.
DO YOU PLAY NICE IN THE SANDBOX?
After being in this Industry for a few years now, I can tell you it’s a collaborative.
Networking, working together with different brands, cross promoting – all incredibly important in this business. Right now, it’s the best way to move forward with your brand.
I wish you well in your endeavors and as always Safe and Happy Consumption!